How to Sell Anything to Anyone with Brad Alexander

Host: Bryan Fittin & Loren Lewis

Guest: Brad Alexander 

On this episode Bryan and Loren are joined once again by Brad Alexander, a StoryBrand certified expert. 

[00:02:47] – What are you obsessed with this week? 

Brad – Craig Davison Loren – Whoa Wait Walmart Bryan – Pro Church Tools 

[00:08:09] – StoryBrand’s framework and use [00:13:52] – Curse of knowledge [00:18:02] – What is next in the story form framework – call to action  [00:23:02] – Positive and Negative consequences [00:29:02] – Rapid Fire Questions 

Quotes from the Episode: 

“StoryBrand takes that framework and helps people apply it to their marketing.” [00:10:36] 

“Your business lives in a world where all your customers are main characters in their own story.” [00:11:47] 

“You need to solve people’s problems, not just brag about how good your services are.” [00:13:36] 

“There is some sort of consequence for not doing business with you, there has to be, otherwise if there’s not there no reason to even do business with you. You just gotta own that.” [00:26:43] 

“At the fundamental core, you have to figure out {what am I gonna say.}” [00:27:51]  Links: