Host: Bryan Fittin & Loren Lewis
Guest: AJ Wilcox
On this episode Bryan and Loren are joined by AJ Wilcox, a certified LinkedIn ads
[00:01:50] – AJ’s background
[00:03:03] – What are you obsessed with this week
AJ – Excel macros
Loren – Switchfoot feat Lindsey Sterling – Voices
Bryan – Parks and Recreation
[00:09:04] – Why is it so important to be on LinkedIn and what are common
[00:12:23] – What are the effects of video in posts on LinkedIn
[00:14:12] – What are the differences of LinkedIn Live
[00:16:42] – Where should young businesses be focusing their time on LinkedIn?
[00:20:19] – How would you compare Articles on LinkedIn to Medium?
[00:23:20] – Why LinkedIn ads and why are they so valuable?
[00:26:35] – What tends to work better in regards to video or static?
[00:30:20] – Basic general tips for running your first LinkedIn ad?
[00:32:06] – Have you seen more traffic on desktop or mobile?
[00:39:30] – Rapid Fire Questions
Quotes from the Episode:
“LinkedIn is an especially good source for discovering leads. Hubspot found that
LinkedIn is 277% more effective at generating leads than Facebook and Twitter. Given
this, it’s no surprise that 79% of marketers see LinkedIn as a very good source of
leads, with 43% of marketers saying they have sourced at least one customer from
LinkedIn. That number increases for B2B marketers, who report that 80% of their
social media leads come from LinkedIn.” [00:07:58]
“The reason why LinkedIn is so easy to go viral on right now is because only 4% of
people out there will post on LinkedIn but 100% of people need people need content in
their news feed.” [00:11:30]
“If you have a company page and personal profile that have the same number of
followers. If you post something, the same thing on both, you’ll usually get 10 times the
engagement, 10 times the views on your personal post rather than the
“Always provide value first but make sure that it’s gated, you’re going to get first name,
last name, email address…” [00:36:25]