[FOUNDER SERIES] Sam & Anna of The Buttered Biscuit

Host: Bryan Fittin & Loren Lewis

Guest: Sam & Anna Russell

On this episode Bryan and Loren are joined by founders of The Buttered Biscuit, Sam and Anna Russell

[00:01:09] – The Russels background

[00:02:45] – What are you obsessed with this week?

Sam – Opening the second Buttered Biscuit location

Anna – Fall, enjoying the fall season, nature hikes, etc.

Loren – Walmart pick up Bryan – MiddleClassFancy instagram account

[00:12:09] – What did the moment when you’d decided to get out of the vendor world go all in and open a restaurant look like?

– received a vision to open a breakfast location – built the brand and voice before there was a name – asked the valid questions to determine what to stand for

– 1 year and two weeks later opened The Buttered Biscuit

[00:19:08] – What is it like moving from the corporate world to now?

– the difference of managing 2-3 people to 30+ – the boss is the brand, we have to have compassion with constraints to our staff – you can’t lose sight of what really makes business work which is people – you have to understand the challenge and struggles that your employees go through everyday. – corporate America is very self driven, now my goal is to have our team succeed

[00:23:39] – What is the creative role of the business

– Menu, seasonal menus – design: interior and exterior – culture

[00:27:17] – What are you doing on social media to bring out your brand?

– One of our branding components is to serve an honest breakfast

– transparency of process and community – accessibility of owners and decision makers – honesty with our guests, real conversations

[00:30:33] – What are the steps you have taken to ensure your culture extends across opening new locations?

– training, repetitive training and setting expectations

– 8 steps of service

[00:32:10] – What inspires you? What makes you get out of bed?

– our customers

– our employees

[00:38:25] – What advice could you give to young business starting to use social media?

– behind the scenes, authenticity – know your target audience – know your brand, stay true to you voice – do it, have a schedule, don’t post when you’re not ready to

[00:45:25] – What is next for The Buttered Biscuit?

– expanding

– 2 new locations in process

[00:51:03] – Rapid Fire Questions

Quotes from the Episode:

“Part of our obsession is people…investing in people..we believe the only thing you can truly make a difference in for eternity is people.” [00:04:45]

“When you understand that the most important thing that we have to offer someone is love and care, it ultimately puts into perspective everything that you do.” [00:19:40]

“We want that authenticity to come through all of our aspects of media and marketing while creating appetite appeal and accessibility.” [00:29:15]