Go Rogue Podcast
Host: Bryan Fittin & Loren Lewis Guest: John Allen
On this episode Bryan and Loren as part of the founders series, they are joined by John Allen from Onyx Coffee Lab
[00:01:52] – What are you obsessed with this week?
John – Cereal Loren – ABC show, The Good Place
Bryan – Thunderstruck, AC/DC
[00:06:15] – Background of Onyx Coffee Lab
[00:07:29] – The 1907
[00:10:58] – What was the moment you got into coffee and science and wanted to put the two together?
– it was a slow evolution
[00:14:08] – How did you develop the culture at Onyx?
– it was a combination of coming natural and methodical – we actively work to counter what we see in other cafes
[00:17:52] – In coffee culture, what makes Onyx standout? – we feel like we are constantly needing to go above and beyond to compete with roasters in major metropolitan areas.
[00:23:50] – Advice for doing authentic social media
– you have to be authentic, we don’t have a big plan – use the language of the people you are trying to reach – if our core team thinks its funny we post it – we try to promote the staff that has been with us for a long time
[00:27:42] – Something people would be surprised to learn about Onyx – leader of full transparency in the coffee industry
[00:32:19] – What is next for Onyx? – new cafe in MoMa under construction
– growing the roasting business – finding new coffees – vertically integrating..dry mill project in Colombia – new quality standards – pushing more international business
[00:38:04] – Rapid Fire Questions Quotes from the Episode:
“It was really important for us to put all that out there so that people understood how much work goes into coffee and also from a culture standpoint of our staff so that everyone can kind of see and appreciate each others jobs.” [00:08:15]
“In coffee our philosophy is we’re only as good as our raw product.” [00:20:48]