Summary
Are you missing out on making money through Instagram? No, we aren’t talking about buying ad space. We’re talking about creating a social media strategy that makes you money! In this episode of Rogue Creators, Bryan Fittin and Loren Lewis walk you through integrating Instagram with your sales funnel. Who is your target audience? Do they KNOW, LIKE, and TRUST you? Incorporate Instagram into your sales strategy today!
Shownotes
(1:43) What are you obsessed with?
(6:13) What your Instagram sales funnel should look like
(8:55) Your customers need to know you!
(16:01) Your customers need to like you!
(19:36) Your customers need to trust you!
(27:05) Rapid Fire
Links
What Does an Instagram Sales Funnel Look Like?
Quotes
“When you think about Instagram, you may not think about it in traditional terms of a sales funnel and how you can do that, but you totally can. It can just be an additional platform that’s serving your brand to be able to increase your sales.” (6:53)
“When you’re looking at that attract phase, what is going to work to attract your audience is to know your audience. We talk about that a lot. You can’t even start your sales funnel if you don’t know the audience of what you’re going after.” (10:00)
“If you can not only attract the interest, but also make it shareable, then you really have something because not only are you attracting the audience for the first time, then they’re sharing it to their audience. So it’s a double win. And so, really thinking about what is relatable and what’s shareable to my audience.” (13:24)
“You have to say, how am I going to get their attention? How am I going to give value to their life? What does that look like? And how can I communicate that through social?” (15:05)
“You don’t have to bash your competition, but you need to have that differentiation between you and your competition of why you do what you do. And I think for a lot of times, you don’t always want to talk about yourself, but there is a way of educating people on your product, making them aware but also showing that you’re an authority in that space too.” (17:07)
“People aren’t, a lot of times, doing business because of what you’re offering. It’s because of how you’re doing it.” (19:23)
Blog
Are you using Instagram as a sales tool? No, we aren’t talking about purchasing ad space on Instagram, although that is a valuable medium for growing your business. Let’s talk about employing your social media strategy as a part of your sales funnel.
“When you think about Instagram, you may not think about it in traditional terms of a sales funnel and how you can do that, but you totally can. It can just be an additional platform that’s serving your brand to be able to increase your sales.” (6:53)
The key to integrating Instagram with your sales funnel is understanding your audience. You must know precisely who you are targeting. How old are they? What are their interests? What kind of posts are they looking for? What types of posts do they engage with?
“When you’re looking at that attract phase, what is going to work to attract your audience is to know your audience. We talk about that a lot. You can’t even start your sales funnel if you don’t know the audience of what you’re going after.” (10:00)
If you don’t know who your target audience is, try creating an avatar. Imagine the person using your product or service and answer all of the previously listed questions about them.
Once you know who your target audience is, you must consider how you can use Instagram to help them know, like, and trust you.
“You have to say, how am I going to get their attention? How am I going to give value to their life? What does that look like? And how can I communicate that through social?” (15:05)
Does your audience KNOW you?
Instagram is an excellent way to introduce yourself to your audience, but you must find a way to capture their attention. How do you stop their scroll? There are four types of posts that typically evoke emotion and encourage people to engage with:
- Posts that are controversial
- Posts that are relatable
- Posts that are funny
- Posts that are inspirational
We love posts that are a bit controversial. Let’s be clear, we are not talking about hot-button, problematic controversy, but the type of controversy that brings light-hearted debate amongst friends.
“If you can not only attract the interest, but also make it shareable, then you really have something because not only are you attracting the audience for the first time, then they’re sharing it to their audience. So it’s a double win. And so, really thinking about what is relatable and what’s shareable to my audience.” (13:24)
One of Bryan’s favorite examples of this is a headline that reads: Why Harry Potter should have ended up with Hermoine. If you’re a Harry Potter fan, you likely have a strong opinion about this, and you’re ready to argue it. Posts with a similar energy are sure to get your audience interacting with your content!
Does your audience LIKE you?
Once your audience knows who you are, you must prove to them why they should care about you. What sets you apart from your competition? Why do they need your product at all?
“You don’t have to bash your competition, but you need to have that differentiation between you and your competition of why you do what you do. And I think for a lot of times, you don’t always want to talk about yourself, but there is a way of educating people on your product, making them aware but also showing that you’re an authority in that space too.” (17:07)
A lot of times, this means educating your audience about the necessity of your product. It can also be talking about what your company stands for. Many people will choose a product over a similar competitor because they like that the brand is eco-friendly or supports female-owned organizations. If your company values specific causes, highlight how you give back to those causes!
“People aren’t, a lot of times, doing business because of what you’re offering. It’s because of how you’re doing it.” (19:23)
Does your audience TRUST you?
Once your audience knows and likes you, they’re ready to trust you. Ideally, this means buying your product or service! They’re prepared to give you their money, so don’t make it hard for them.
Make sure you have easily accessible links in your bio that take them straight to a purchasing page. If you make them click through multiple pages searching for a way to buy from you, you’re likely going to lose them.
After they’ve bought from you, make sure that they stick around! Most people talk about reaching new customers, but retaining your customer base is equally important. Ensure that they are supported, and continue to provide value for them even after they’ve bought from you.
Are you ready to integrate your Instagram into your sales flow? Contact us today!
