In this week’s episode of the Rogue Creators Video Series, Bryan Fittin and Loren Lewis sit down with Abigail Boone, the brand manager for Go Rogue. Abigail studied fine arts, emphasizing in photography and printmaking at the University of Arkansas, and has experience creating content both full-time and freelance for organizations, businesses, and individuals across Northwest Arkansas. As the brand manager for Go Rogue, Abigail either creates or consults on every piece of Go Rogue branded content the business releases. Throughout the episode, Abigail, Bryan, and Loren discuss a few pieces of Abigail’s work, how brands can present themselves authentically through content creation, and much more.
While Abigail has always been passionate about art and creativity, it wasn’t until high school that she understood the impact that her art could have on other individuals. Through a course with EAST, Abigail first realized how she could use content creation and digital communication to influence others in taking the next step towards a particular action. Whether for a brand, an idea, or a movement, digital content often provides the influence necessary to take an individual from Point A to Point B. This epiphany sparked Abigail’s passion for brand management, social media strategy, and content creation.
For each installment of the Rogue Creators Video Series, Bryan and Loren ask their guest artist to choose a piece of work from their portfolio that they would like to highlight before moving to the works that the hosts chose. While Abigail admits that one might find better or more provocative work in her portfolio, Living
NWA, her most recent passion project, is what she is most proud of.
While brainstorming what the account might look like, Abigail felt it was important that Living NWA differentiate itself from other pages that might cater to tourists and the weekend-getaway experience. It was critical that Living NWA bolster an authentic local experience, highlighting shops, restaurants, events, and more that many Northwest Arkansas residents might otherwise miss.
From the design perspective, Abigail wanted to create content that companies would like to share because she felt she could contribute to her local community by providing free marketing for the community she loves most.
Authenticity is a theme that can be traced through the majority of Abigail’s portfolio. In this Instagram Reel, which she produced to promote a previous episode of Rogue Creators, Abigail chose to use behind-the-scenes footage to create a sense of authenticity—giving an insight into what it actually looks like to produce a video podcast.
When producing behind-the-scenes content, Abigail wants to capture every movement in the room. From audio and video production to lighting and a photographer, each piece is critical in telling the story of what’s happening behind the camera. She also looks to follow the flow of the event. Begin by showing setup and soundcheck, and move on to highlights of the show and guests.
One of the coolest things about this Reel is the blend of photos and videos, along with the changing tempo, which makes the content engaging. By the time one gets to the end of the Reel, they’re ready to watch it again, hoping to try and figure out how she did it. In response to this feedback, Abigail says she “always wants to try new things when [she’s] creating. It’s a blessing and a curse.”
In her next piece, an Instagram Reel she produced for Go Rogue’s Instagram, Abigail set out to reflect the culture at Go Rogue. She says, “Our company is people-first, and I want our content to reflect that.” Observing countless other businesses, Abigail notes that many struggle to capture and communicate their culture on their social media platforms.
While many brands assume they must present themselves in a particular way, Abigail argues that the first step to creating authentic culture-centered content is embracing the culture you have. She says, “I want our content to represent who we actually are.”
Producing content that highlights a brand’s authentic culture provides an excellent opportunity for potential clients to get to know the people behind the business. Abigail wants her content to prepare a client for what they should expect when they walk into the studio at Go Rogue. “It would be awkward if we showed up to a shoot and we weren’t what the client had seen on our Instagram,” Abigail says.
“If you don’t document it, it didn’t happen.” This phrase is one that every member of the Go Rogue team is quite familiar with, as Bryan uses it often. In the fourth and final piece of Abigail’s work that the trio discusses, Abigail documents a recent shoot she and Bryan went on. Like many of Abigail’s other Reels, she documents two main things: behind-the-scenes footage and shots of several pieces of gear she and Bryan used on the shoot.
According to Abigail, documenting in this way serves two purposes. First, it tells potential clients who Go Rogue is and what to expect when working together. Second, it can be an educational resource for less experienced creatives, allowing them to see what gear Go Rogue uses and how they use it.
For many people, working with a video production team is incredibly intimidating. They don’t have experience working in front of the camera, and all the gear can be new and daunting. Behind-the-scenes content often calms their nerves by showing them what to expect before ever meeting the Go Rogue team.
Connect with Abigail and Go Rogue